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Choose between 5 nicotine strengths: Ultra Strong for professionals, Extra Strong for regular users, Strong and Medium Strong for occasional users and smokers, and Light for beginners.

Read more about the manufacturer the nicotine content here.

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Five Nicotine Strengths at Snuzone

At Snuzone, you will find a wide range of different snus products. To quickly find the right snus variants for you among this vast selection, you should consider not only flavor aspects but also the nicotine strength.

Some brands cover a broad range of nicotine strengths and use their own strength scales – Velo Snus, for example, indicates this on the cans with individual dots, while Klint uses numbered strength levels. However, some brands, such as Pablo Snus, generally offer products in the higher nicotine strength spectrum and therefore do not display a dot/number scale on their cans.

To compare such snus products with those of other brands in terms of their nicotine strength, the nicotine content can serve as a guide. On Snuzone, you will find five categories: Light, Medium, Stronger, Extra Strong, and Ultra Strong.

Snuzone Strength Scale and Nicotine Content

The nicotine content in mg/g for the individual Snuzone strength categories is as follows, allowing you to see at a glance which products are suitable for whom within each strength category:

Strength Category Nicotine Content Suitable for
Light 1-5 mg/g Beginners
Medium 6-9 mg/g Occasional users/smokers/vapers
Strong 10-14 mg/g Regular users/smokers/vapers
Extra Strong 15-20 mg/g Experienced users/heavy smokers/vapers
Ultra Strong 21-65 mg/g Experts

In addition to the nicotine content in mg/g, the mg/pouch value provides another important indication. Since it specifies the actual amount of nicotine per portion, it gives a more precise idea of how strong a snus can be.

How do I determine the nicotine content in mg/portion?

The mg/g specification represents the industry standard – as mentioned, you can find this on individual snus cans. Many manufacturers now also provide the mg/portion strength as an additional value. If this information is not listed on the can, you can calculate it as follows:

Nicotine content in mg/portion = pouch weight in grams multiplied by the mg nicotine/g specification

For an ultra-strong snus product with a nicotine content of 65 mg/g and slim pouches weighing 0.7 grams each, each portion thus contains a nicotine content of 45.5 mg/pouch.

Is Nicotine Content the Only Factor Determining Snus Strength?

For the effect of snus, other factors play a crucial role in addition to the nicotine content of a snus pouch. One key factor is moisture, which determines the release of nicotine, particularly its speed. The release is slower in dry pouches compared to moist ones. In moist pouches, more nicotine is released in a shorter time, partially explaining why these snus pouches usually promise a quicker onset and an initial kick. "Partially" means that another factor influences nicotine absorption. Even if nicotine is released from the pouches, it does not mean it has yet been absorbed by the body. The way nicotine is present in the pouches is crucial – there are different nicotine forms that can either enhance or slow down absorption through the mucous membranes in the mouth. One particular nicotine form allows for controlled and slow absorption – Nicotine Polacrilex, which is also used in conventional nicotine gums. In contrast, so-called "free-base nicotine" enables faster absorption. The higher the pH value of a product, the more of this "uncharged nicotine" can be present in a pouch. Pouches with a higher pH level can often be recognized by the strong burning sensation under the upper lip when consumed.

Nicotine pouches can thus contain different forms of nicotine, allowing manufacturers to adjust the so-called "effect profile" of a product.

As a rule of thumb: The more intense and faster a pouch kicks, the moister it is and the more uncharged nicotine in the form of free base it contains.

>> If you're looking for a guide to quickly find your favorite product, check out: How to Find the Right Nicotine Pouch and Snus

FAQ on the nicotine content of snus

At Snuzone, you can choose between five strength categories: light, medium, stronger, extra strong, and ultra strong. It's best to make your choice based on your preferences and experience with nicotine pouches. And you shouldn't overestimate yourself, as too much nicotine could lead to an unpleasant snus experience.

Anyone who has never consumed nicotine pouches before and, above all, has no experience with nicotine consumption should choose light or at most medium-strength products. All other nicotine strengths could lead to an unpleasant first experience when consumed.

Ultra-strong nicotine pouches are only suitable for experienced consumers and 'pros'. We strongly advise against them for anyone who does not count themselves among these, as their immense nicotine content can lead to a really strong nicotine flash that can ultimately be overwhelming.

Did you know that nicotine pouches as a cigarette alternative for quitting smoking offer a great opportunity? To become smoke-free, nicotine pouches with a nicotine content in the 'medium-strong' and 'strong' categories can help counteract annoying cravings. For heavy smokers, extra-strong products with up to 20 mg of nicotine per gram are also recommended.

Regular consumers will find suitable options among the strong nicotine pouches – and if a stronger option is needed, extra-strong variants offer a great choice.

Extra-strong tobacco-free nicotine pouches are intended for experienced users. However, heavy smokers who want to quit may also find them useful – as extra-strong nicotine pouches can certainly help counteract annoying cravings.

Some online shops still offer products with a nicotine strength of up to 100 mg/g or even higher. However, at Snuzone, we believe that such strong products have little to do with enjoyment. Moreover, consuming such high doses of nicotine can be risky. Often, less is more – and more enjoyment should ultimately be the focus when it comes to snus.

Please also be aware: Nicotine is a substance with highly addictive properties – so consume it responsibly and prioritize enjoyment.

Snus and nicotine pouches have a certain best-before date – which primarily serves to indicate how long the products retain their potency and flavor intensity when stored correctly. 'Proper storage' is the key here – because if the products are stored incorrectly, especially in a dry and too warm environment, they primarily lose moisture. This ultimately has a negative impact on the release of nicotine and flavor – causing nicotine pouches to lose their potency and flavor intensity.

>> If you want to learn more about proper storage, read: Snus shelf life and proper storage

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