X Snus

X Snus

Within the Skruf portfolio, the X line sits alongside the broad Skruf Superwhite range and the Skruf Intense series, which is designed for higher nicotine strengths – but it follows its own approach. Instead of covering the widest possible spectrum, X focuses on four varieties in the Slim format, with a Nicotine content between 14 and 15.6 mg/g. In terms of flavor, the range goes from straightforward peppermint menthol to red Berries with vanilla and a combination of mint and blackcurrant that doesn’t fit neatly into any of the usual categories.

All X Nicotine Pouches are tobacco-free. The Pouches contain nicotine, plant fibers as filling material, humectants, and flavorings – but no tobacco.

Is X Snus?

In the traditional sense: no. Swedish Snus is based on ground tobacco, whereas X is completely tobacco-free. Instead, the Pouches rely on plant fibers, nicotine, flavorings, and humectants. The fact that the term “Snus” has also become established in everyday language for tobacco-free Nicotine Pouches explains why X often appears under this search term. To put it precisely, these are tobacco-free Nicotine Pouches in the Slim format with no tobacco content whatsoever.

Manufacturer of X

The X line comes from Skruf AB, a Swedish manufacturer based in Stockholm with its own production facility in Sävsjö, southern Sweden.

Skruf was founded in 2002 and initially entered the market as a challenger in a segment that was largely dominated at the time by Swedish Match. From that starting position, it has developed over the course of two decades into a manufacturer that now brings together several product lines: the classic Superwhite range, the Intense series designed for higher nicotine strengths, and the X line presented here.

Since 2014, Skruf has been part of the British group Imperial Brands, although production still takes place in Sweden. Alongside X, the Snuzone range also includes Skruf Superwhite and Skruf Intense.

X Snus Strength

X Nicotine Pouches are available in two strength levels: Strong and Extra Strong. On the Snuzone scale, Equals corresponds to the categories Strong (14 mg/g) and Extra Strong (15.6 mg/g). There is no light or medium-strength option in the X line – if you're looking for an entry-level option, you'll find more suitable choices in the Skruf Superwhite range.

The manufacturer's rating ranges from Strong (3 out of 5 points) to Extra Strong (4 out of 5 points). On the Snuzone scale, this can be classified as follows:

How much mg of nicotine does X have

The following table shows the Nicotine content of the individual X varieties. From a purely numerical point of view, there is no major jump between 9 and 10 mg per Pouches – both strength levels assume that you are already used to a noticeable nicotine release. If you prefer the peppermint-menthol profile of Cold Blast straight in the stronger version, choose X Cold Blast Extra Strong with 10 mg per Pouches. And if you want even more strength: Skruf Intense No.008 Peppermint Ice delivers 17 mg per Pouches and is therefore one of the most intense peppermint options in the range.

Three of the four varieties – X Cold Blast Extra Strong, X Cosmic Blast Extra Strong and X Berry Fresh Extra Strong – fall into the extra strong category with 10 mg per Pouches. For these varieties, this amounts to 15.6 mg/g. X Cold Blast Strong is the entry point into the range with 14 mg/g and 9 mg per Pouches, placing it just below the extra-strong threshold.

X Snus flavors

Three flavors, three clearly distinct profiles: If you're interested in Snus with flavor, you'll find a compact selection in the X collection that still leaves room for different preferences.

Minty-cool: X Cold Blast Strong and X Cold Blast Extra Strong focus on the two core elements of peppermint and crisp menthol. There are no secondary notes, no sweetness, and no detours: the cooling sensation kicks in immediately and stays present throughout the entire experience.

Fruity-sweet: X Cosmic Blast Extra Strong takes a different route. Here, red Berries meet a subtle note of vanilla that rounds off the aroma without overpowering it. The result is a sweet, fruity profile that deliberately stands apart from the mint-forward rest of the range.

“Fresh-berry”: X Berry Fresh Extra Strong combines blackcurrant and mint – a combination that is neither clearly fruity nor purely cool. If you like the freshness of Cold Blast but want a berry note to balance it out, this is the right choice for you.

Good to know: In the minty varieties, menthol and peppermint further enhance the perceived cooling effect – this goes beyond the pure flavour profile.

Pouch format and can contents X

All four X varieties come in the Slim format: 20 Pouches per can, each weighing around 0.64 g. The format sits discreetly under the upper lip and remains barely noticeable even during longer use – whether you're in the car, at the office, or between appointments. Other formats such as “Mini” or “Large” are not part of the X line.

Which X-Snus are the best?

According to the manufacturer's catalogue, X Cold Blast Extra Strong is the most in-demand product in the line, which is hardly surprising: peppermint-menthol is the most widely used flavour profile in the Nicotine Pouches segment, and the Extra Strong level Equals the needs of most experienced consumers. If you prefer a fruity profile, X Cosmic Blast Extra Strong is the right place to start.

Which X nicotine pouches are right for me?

Clean, cool, and direct: X Cold Blast Strong with 9 mg per Pouches is ideal if you enjoy peppermint and menthol but don’t want to move up to the higher level just yet. If you prefer the same profile with a stronger nicotine release, go for X Cold Blast Extra Strong with 10 mg per Pouches. In the manufacturer's catalogue, this is the bestseller in the line.

Berries with vanilla: Cosmic Blast Extra Strong with the flavour of Berries and vanilla is aimed at consumers looking for a fruity, softer aroma with a noticeable Nicotine strength. If you're looking for another fruity profile in the range, Skruf Superwhite No.64 Fresh Apple is a great option. Here, green apple is combined with peppermint, with 11.5 mg per Pouches.

Mint meets cassis: X Berry Fresh Extra Strong combines blackcurrant with mint – for anyone who wants to enjoy freshness and fruit in one pouch without having to commit to just one side.

If you're unsure which Nicotine Pouches is right for you, you'll find solid guidance in the Snuzone guide How do I find the right nicotine pouch and Snus?

Which brand is X comparable to?

In terms of both flavour and nicotine strength, X is comparable to Skruf. Skruf offers a wide range of products, from medium-strength to ultra-strong nicotine pouches. In terms of flavour, Skruf covers a broad spectrum, from classic (mint-menthol) and fruity varieties, through berry-flavoured snus, to more unusual flavours. If you want to try another brand with a wide selection without switching manufacturers, then Skruf is the right choice for you.

Buy X-Snus online

A Nicotine Pouches that sits in a kiosk display for weeks is no longer the product the manufacturer originally designed, because aroma and moisture change over time. At Snuzone, most products come directly from production, without long intermediate storage and under controlled conditions. On top of that, there's a product range no physical retailer can match at this depth: over 30 brands and every strength level from nicotine-free to Ultra Strong.