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The nicotine content is specified in mg/g (industry standard) and mg/pouch.
mg/g: Indicates the nicotine content per gram.
mg/pouch: Shows the actual nicotine content per portion, depending on the pouch size and filling quantity. A pouch weighing less than 1 gram contains less nicotine than the mg/g value suggests. This number helps you better assess the strength of the snus.
| Category | Nicotine Content | Suitable For |
|---|---|---|
|
Light
|
1 - 5 mg/g | Beginners |
|
Medium
|
6 - 9 mg/g | Smokers/Vapers |
|
Strong
|
10 - 14 mg/g | Smokers/Vapers |
|
Extra Strong
|
15 - 20 mg/g | Experienced Users |
|
Ultra Strong
|
21 - 65 mg/g | Experts |
There are three pouch formats that influence the nicotine content per portion:
Large: Larger pouches with a higher filling volume and more nicotine at the same mg/g value.
Slim: Thinner pouches for discreet use, usually under 1 gram, with less nicotine per portion.
Mini: Very small and discreet pouches with the lowest nicotine content per portion.
Our snus products can be divided into four flavours
Classic: Mint, menthol, eucalyptus – for fresh intensity.
Berry Flavor: Flavors like strawberry or blueberry.
Fruity: Sweet and tangy fruit flavors.
Unique: Extravagant, unique flavors that add plenty of variety.
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